Thailand's Department of Rice launched a low-carbon rice initiative targeting 1 million rai nationwide, beginning with a 2,000-rai pilot in Suphan Buri involving 400 farmers. The program partners government agencies with private firms (Wanpop, GreenCal, Wave BCG) to manage production, supply-chain buyback, carbon credit MRV systems, and market linkage—aiming to reduce production costs, boost farmer incomes, and enable Thai rice export positioning under environmental sustainability credentials.