A Thai columnist argues that the digital economy is creating "techno-feudalism"—a new social order where big tech companies function as modern feudal lords, controlling cloud platforms and data centers while users and SMEs pay recurring fees and unknowingly produce free data. The piece draws parallels to medieval feudalism, noting that humans generate enormous data daily (clicking, posting, sharing location) which becomes capital for tech giants, while governments struggle to regulate without disrupting public services. This shift has massive implications for SMEs, retailers, and organizations forced into dependency on cloud services and digital platforms.