True Corporation and the Thanyarak Foundation (under Royal Patronage) launch a Mother's Day campaign called "Check Your Breasts" (เต้า ต้อง ตรวจ) to promote breast cancer screening among Thai women. The initiative features celebrities Opal-Suchada and features self-examination education via True's EDU World platform and clinical services at Siriraj Hospital. Donors can contribute to fund medical equipment that expands screening access for underserved populations. Early detection significantly improves treatment outcomes and quality of life.