Thailand's TCEB (Thai Convention & Exhibition Bureau) has transformed its MICE Intelligence Center into a "MICE Super Platform"—a unified digital infrastructure enabling SME event organizers to access government data, market analysis, ROI evaluation, and supplier networks via a single portal. The platform democratizes data equity, eliminates research costs, and provides end-to-end workflow tools (from market understanding to post-event impact measurement covering economic, social, and environmental metrics), aligning with Thailand's digital government strategy (2025–2027).