Sansiri's condominium group achieved 160 billion baht in sales over seven months (Jan–Jul 2026), hitting 70% of its annual 230 billion baht target. The developer is launching 9 new projects in H2 2026 (11.7 billion baht total value), with Phuket accounting for 36% of the pipeline, capitalizing on strong foreign demand and tourism. Five strategic pillars—luxury portfolio leadership, RTM ready-to-move units, iconic brand revival (e.g. XT Ten Ekkamai), expansion into high-potential cities, and global partnerships—are driving growth despite market headwinds.