Thailand's trade promotion authority (DITP) is positioning Thai gaming and food industries for global expansion, taking 15 game developers to gamescom 2026 in Cologne (Aug 26-30) and generating an estimated 270 million baht in trade negotiations. The initiative aligns with government policy to connect Thai creative industries with international markets through major trade shows, B2B networks, and a planned gamescom asia × Thailand Game Show 2026 (Oct 29–Nov 1) aimed at establishing Thailand as a Southeast Asian gaming hub. Thai developers showcased computer games, mobile games, outsourcing services, and sound design that attracted strong international buyer interest.