Amazon Café, a major Thai coffee chain, launches Amazon Fizzpresso, a canned coffee-soda hybrid with zero-sugar variants, now rolling out through 7-Eleven. The move capitalizes on Thailand's growing 65 billion baht premium ready-to-drink coffee segment, which grew 110% year-over-year. This is a key competitive play as Starbucks, Ayinomoto, and other major brands intensify their presence in the canned premium coffee space, signaling strong consumer demand for convenient, quality coffee products.