A major wealth transfer of $99.3 trillion is expected across Asian family businesses by 2029. The article features insights from century-old Eu Yan Sang and DSG Group Indonesia, revealing three critical succession factors: establishing legitimacy beyond surname (next-gen leaders must prove capability to earn respect from senior staff and cousins), embedding family core values in family DNA through multi-generational storytelling, and prioritizing organizational interests over personal conflicts. Key lesson: professional systems and values transmission are as vital as capital transfer for business longevity.