Heineken is committing an additional $500 million over the next 5–10 years to expand operations in Vietnam, making it the Dutch brewer's flagship market and production hub in Asia-Pacific. The company will upgrade its Vung Tau brewery to become Heineken's largest in Asia, while diversifying into mainstream beer segments through regional brands like Larue and Bivina. This reflects the company's strategic pivot to prioritize Vietnam over other regional markets due to its market size, high growth potential, and favorable business environment.