Bangkok's riverside is undergoing a major second wave of investment with major corporations like Asset World Corp (controlled by Charoen Sirivadhanabhakdi) expanding luxury mixed-use developments. AWC is investing 12 billion baht to expand Asiatique from 40,000 to 224,000 sq m, opening a 16,000 sq m Blue Dome zone in Q4 2026 and Avatar-themed attraction in 2027. Recent projects include Jurassic World (1.2B baht, Aug 2025) and Skyflyers aerial ride (2B baht, Nov 2025). This aligns with Thailand's Chao Phraya River Vision Master Plan to establish the area as an international tourism destination, following successful Iconsiam development.