The Thai Retailers Association is calling on the government to implement support measures including relaunching the Easy E-Receipt scheme, promoting provincial investment, and ensuring fair e-commerce marketplace practices. With household debt at 85.9% of GDP and weakened consumer purchasing power, the TRA forecasts retail sales to reach 4.38 trillion baht this year (up 3% from 2025) and expects recovery to continue into 2027 driven by tourism growth.