PrimeStreet Group and Chulalongkorn University launched the "UC Financial Change Agent" programme to build financial literacy among Thai youth, targeting 100 university students as "learning leaders" who will then conduct real-world activities to reach 10,000+ young people across schools and communities. The initiative addresses elevated household debt and economic uncertainty by positioning financial understanding as a foundational life skill for adolescents, aiming to create a stronger financial resilience base for sustainable societal growth.