TSUTAYA BOOKSTORE, a Japanese bookstore chain under Culture Convenience Club (CCC), is opening its first Thailand location at One Bangkok on October 20, 2026. The ~1,000 sqm store features 50,000+ books/magazines in English and Thai, organized by lifestyle rather than category. Key highlights include a children's/manga zone, rotating Thai art exhibition space, and a café partnership with Wawee Coffee and Cocoa Dutch. The venture combines CCC's bookstore expertise with Asia Book's local market knowledge (Asia Book is owned by BJC), capitalizing on Thailand's growing interest in Japanese culture.