Thailand's Digital Economy Minister highlighted strong early adoption of the TH-AI Passport programme, with over 1 million registrations in the first week and 600,000+ daily concurrent users. The free AI learning platform targets 5 million subscribers and aims to democratize AI access, particularly for lower-income groups. Mobile operators (AIS, TrueCorps, National Telecom) are offering unlimited data packages at 29 baht/month to reduce internet cost barriers. Growth momentum varies by region, with uptake now accelerating in Buri Ram province following local promotion efforts.