CardX and Visa launched the "Gin Bian Gun Mai" campaign offering buy-1-free-1 deals on premium menu items across 10 established restaurant and café brands (After You, ThongSmith, Ohkajhu, etc.) from August–November 2026. The campaign responds to consumer insight showing restaurant spending is the 2nd-highest expenditure category at 17% share (up from 16% in 2025), driven by the "affordable luxury" trend—consumers choosing quality experiences while managing costs carefully. CardX frames this as a Dining Lifestyle Ecosystem play, targeting cardholders seeking value without lifestyle compromise.