Thailand's Insurance Commission (คปภ.) launched a youth road safety campaign targeting 15-19 year-olds at 5 technical colleges in high-risk provinces (Saraburi, Prachuap Khiri Khan, Nakhon Ratchasima, Chachoengsao). The initiative addresses a critical issue: ~32% of youth motorcycles lack mandatory third-party insurance, leaving families exposed to medical costs. The campaign uses edutainment (games, interactive activities) to educate students on insurance benefits—up to 500,000 baht coverage for victims, with premiums as low as under 1 baht/day. Success will be measured by awareness metrics and increased insurance enrollment among youth riders.