Asia Plus Group Holdings (ASP), a Thai securities broker and financial services group, has appointed Dr. Krit Panitphand as its new CEO effective October 1, 2026, replacing the retiring Dr. Kong Kiarti Obhasvongkarn. Under the new leadership, ASP plans to strengthen its core brokerage business through technology adoption and service enhancements, while simultaneously expanding its Wealth Management division and diversifying investment products. The company has committed to increased investments in talent, technology, and new business opportunities to drive long-term growth.