House of Wisdom launched a two-way HRM curriculum designed to bridge generational gaps in Thai organizations. The event featured Gen Z voters using Agree-Disagree polls on workplace priorities, revealing they value company culture (90% oppose salary being more important than culture), seek meaningful work over job security (50-50 split on job-hopping perception), prioritize authenticity in brands, and prefer human consultation over AI for complex problems. Key insight: Gen Z prioritizes experiences and community over transactional purchases, while TikTok Live Commerce and rapid social media trends demand brands stay agile and culturally current to engage this demographic effectively.
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