Deputy PM Yodchanan outlines Thailand's need to reframe sustainability as inseparable from economic survival, not as an afterthought. Key messages: pilot projects before legislation; integrate ESG into all business operations (not as a standalone function); shift agriculture and industry from volume to value; combine Net Zero with Nature Positive strategies using technology and data. Actionable for SMEs seeking to align operations with emerging market expectations (wellness, procurement standards, supply chain transparency) and for tech entrepreneurs in IoT/sensors/smart systems supporting sustainability tracking.