Two heirs of former PM Thaksin Shinawatra are aggressively diversifying beyond real estate. Nob-Naphat leads Sansiri Capital's 1-billion-baht, 3-year investment in food, lifestyle, hotels, and education; most notably acquiring Lake Como EDITION (Italy's ultra-luxury 300-room hotel, ~€200M asset) targeting high-return trophy assets. Meanwhile, sister Nub-Chanyada is scaling BEANS Coffee Roaster (from 3 cups sold 5 years ago to 14x growth) with disciplined financial planning. Both exemplify a new generation applying data-driven strategy and ESG thinking to lifestyle and hospitality sectors.