SACIT (Thai Craft Promotion Institute) highlights the Don Kai Dee benjarong community in Samut Sakhon, which has sustained ceramic craft traditions for 50+ years while innovating for modern markets. Exemplars like Master Urayai and Thawi demonstrate dual-track development: preserving ancestral knowledge and techniques while introducing contemporary design and international influences. The Institute's strategy focuses on generational knowledge transfer, market access, and positioning traditional crafts as drivers of Thailand's creative economy—enabling artisans to earn livelihoods while attracting younger practitioners.