Thailand's Tourism Authority (TAT) has partnered with TikTok to launch "TikTok LIVE Community Fest 2026," bringing over 300 content creators from Southeast Asia and Central Asia to Bangkok. Creators will produce authentic on-the-ground content showcasing Thai culture, attractions, and lifestyle to global audiences, shifting from tourism inspiration to actual travel decisions. The initiative reflects a strategic pivot toward "creator-powered tourism" that leverages digital influencers to drive visitor growth.