7 Days Sport, an importer of Japanese and European running/sports brands (YAMAtune, T8, Injinji, Compressport), is executing aggressive expansion to capture growing Thai running market (6% avg. growth). Strategy includes: adding 2-3 new brands to portfolio, opening flagship showroom at Paradise Park, shifting budget to offline/experiential marketing (running clubs), and developing private-label products within 3–5 years. The company is also coordinating with resellers on price controls and using Thai body-size data to optimize stock, reflecting a maturing SME adapting to competitive foreign brand influx into Thailand.