Thailand's TH-AI Passport platform (AiPASS) launched to distribute 5 million free premium AI access rights, but registration hit only 1.35 million by day one. The Digital Ministry targets 5 million users to raise Thailand's AI adoption rate from global average (17.8%) to 23%. If uptake stalls, officials plan to mobilize local government, education ministry, and universities for wider grassroots outreach, particularly to underrepresented elderly and remote communities.