Thailand's Board of Trade warns exporters that the EU's Packaging and Packaging Waste Regulation (PPWR) takes effect August 12, 2025, imposing strict controls across all packaging types in the supply chain. Requirements include recyclability standards, bans on hazardous chemicals (including PFAS in food packaging), and removal of dangerous metals. With EU representing Thailand's 3rd largest export market (26.5 billion USD in 2024, growing 20% in H1 2025), Thai SMEs must quickly audit and redesign packaging to comply—from cardboard boxes to e-commerce wrapping to food service containers—or risk market access loss.