Thailand's dairy industry faces dual challenges: promoting pure cow's milk consumption to meet government health targets (25 liters per capita annually) and supporting local dairy cooperatives in brand development and market expansion. The Thai Dairy Promotion Organization (อ.ส.ค.) conducted its 10th CSR campaign distributing Thai-Danish milk products and bio-innovation training. Separately, Chiang Mai's dairy cooperative rebranded from "น้มนม" to "CM Milk" to modernize positioning while retaining existing customers—a strategic shift reflecting broader industry pressure to add value, reduce raw milk oversupply, and improve farmer liquidity.