The government's "Tha Visit Thailand Plus" program redesigns subsidies with a flat-rate hotel cap (1,500 THB/night), doubling eligible recipients to 1M, and adds vouchers worth 1,500–2,000 THB per person usable across tourism services. Industry leaders believe this model better reaches small and secondary businesses, though critics suggest cordoning vouchers outside hotels to prevent larger operators from capturing the full subsidy pool. Registration opens October 1, travel window runs November–February (excluding December 16–January 15).