Thailand's Tourism Authority expects 250,000 Chinese visitors during the October Golden Week (25 Sept–7 Oct), a 24% increase, generating 11.5 billion baht in revenue (up 37%). Advance flight bookings from China are up 16%, with Shanghai, Guangzhou, Chengdu, Hangzhou, and Chongqing as top origin cities. Thailand is expanding direct flights from multiple Chinese cities to Bangkok, Chiang Mai, Phuket, and Udon Thani to distribute tourists more widely and maintain its position as a premium regional destination. Marketing campaigns include cultural experiences and special incentives targeting quality, safety, and spending.