This article explains the critical difference between Growth (adding resources to increase output proportionally) and Scaling (growing revenue while costs grow slower). Using Startup Genome research showing 70% of startups scale prematurely—with 93% of those failing to reach $100K USD monthly revenue—the piece outlines key readiness factors: proven repeatable customer acquisition, strong unit economics, and retention metrics. It warns Thai startup founders that more customers, revenue, or team size doesn't automatically mean readiness to scale; premature scaling amplifies existing problems rather than accelerating success.