Corno & Nash has renewed its contract with San-Ei Corporation to run Bangkok Auto Salon 2026 (its 12th edition), budgeting over 300 million baht for the August 26–30 event. The show is expected to generate at least 1 billion baht in economic value and position Bangkok as ASEAN's hub for custom car culture. Over 200 premium international and Thai tuning shops and parts brands will participate, reflecting strong and growing market demand in Thailand's post-sale automotive sector, valued at approximately 6.5 billion baht annually. Organizers plan to expand regionally to establish Bangkok Auto Salon as a national and regional showcase center.