Kasikornbank (KBank) has launched three redesigned debit cards (MORE, MOVE, MOST) targeting different customer segments. The new portfolio emphasizes value-added benefits—including K Points rewards (1 point per 25 baht spent) and up to 3% cashback on select categories—rather than transaction convenience alone. This reflects a market trend where consumers prioritize earning rewards alongside digital payment adoption, and KBank aims to capture 2+ million new cardholders by 2027 while maintaining its #1 market position in debit card spending volume.