Shopee launched two new services in Thailand on 7 September 2024: Shopee Instant Mart for 1-hour grocery delivery with free shipping (no minimum order) available 24/7, and Shopee Telepharmacy for online pharmacist consultations. The move follows a competitive landscape shift toward profitability after intense price wars, targeting major retailers (Big C, Lotus's, Tops, Maxvalu, Villa Market) and local pharmacy networks. Initial rollout covers Bangkok, Chiang Mai, and five other major cities with aggressive promotions (up to 50% discounts).