MCOT (Thai public broadcaster) is auctioning long-term leases (30 years) on three land plots worth approximately ฿10 billion—chiefly a 50-rai prime Ratchadamri-Rama 9 site valued at ฿9 billion—to fund digital and new media ventures under its "MCOT Next" plan. Bidding closes 26 August with developer interest strong; the Ratchadamri site benefits from two upcoming BTS extensions and zoning favorable to mixed-use retail/office. MCOT expects winning bidders to invest ฿20 billion or more and targets ฿100 million annual revenue from shorter-term leases if needed. This asset-monetization move reflects MCOT's pivot toward content and technology (including AI-driven formats with Chinese partners) while managing losses in traditional broadcasting.