Fontcraft, a 15-year-old Thai font design studio, has developed over 100 proprietary typefaces and hundreds of custom fonts for government, corporate, game developers, and creators. The co-founders share their design philosophy: building a strong "main character structure" from day one to maintain design consistency, save time, and future-proof fonts across weights and styles. Their approach covers high-impact projects (custom handwriting preservation, accessibility fonts for children and elderly, game localization) and demonstrates how human craftsmanship in typography remains valuable despite AI's rapid advancement.