This article reframes Industry 5.0 adoption for Thai SMEs, emphasizing that successful digital transformation starts with identifying operational problems—especially data management and workforce readiness—rather than chasing new technology. Real-world case studies (Kenvue) demonstrate practical ROI: a data analytics tool enabled one planner to manage 30 production lines instead of 4, freeing staff to focus on complex decisions. Key takeaway: Thai manufacturers should assess organizational readiness using frameworks like Thailand Industry 4.0 Index and Three Plus Framework (with Data as foundation) before investing in AI or automation, ensuring projects compound rather than fragment.