Thailand Post's CEO disclosed FY2568 revenue of 22.2B baht, with logistics contributing 10.7B baht. While the ThailandPostMart e-commerce platform struggles against global competitors due to resource disparity, it generated 600–700M baht annually for communities. The company is pivoting to a data-driven "RelationSHIFT" strategy, leveraging postman ground data and AI to build targeted solutions (e.g., Prompt Pass digital document vault) expected to contribute 60% revenue growth over 2–3 years. The key differentiator is hyper-local market intelligence that foreign platforms cannot replicate easily.