Thailand's tilapia industry produces 260,000–270,000 tons annually, but faces a structural market crisis rather than a production issue. Border closures since July and the return migration of ~100,000+ Cambodian workers—a significant consumer segment—have collapsed domestic and regional demand, causing a 30–40% price collapse and inventory buildup. The association urges the government to prioritize market support and export channel restoration over current small-scale subsidy schemes, as farmers risk cash-flow crises if dealers stop purchases.