Thailand's 3.3 million SMEs represent 99% of all businesses and employ 69% of the workforce, yet contribute only 34.8% of GDP—well below developed-nation benchmarks of ~50%. Deputy PM Supattanatpong identifies five priority actions: cost-of-living support, agricultural price stabilization, SME/community strengthening, export market diversification, and tackling competitor pressures. Key weaknesses include weak accounting practices, poor inventory management, underutilization of consumer data analytics, and limited access to modern sales channels (livestream commerce, TikTok). Success cases like low-carbon rice farming demonstrate that value creation—not price-cutting—is the winning strategy.