Pruksa and BNH Hospital are jointly developing a wellness-integrated real estate model combining residential property with medical services and health infrastructure. The "Rom Convent" condo project near Sathorn-Silom features BNH-designed health services for residents, positioning wellness real estate as a competitive differentiator in Thai property development. This trend responds to consumer research showing 90% of Thai homebuyers prioritize health considerations, with wellness becoming a key purchase factor for 29% of buyers. The initiative targets medical tourism, sports wellness tourism, and broader health-economy value creation—proposed as a new S-Curve for Thailand's economy.