Blackmores has launched Blackmores Fizzers, an innovative fizzy granule vitamin format new to Thailand, in four flavors targeting health-conscious younger consumers. The Thailand vitamin and supplement market is projected to grow 7.8% to 1.2 billion baht post-2025, driven by preventive health trends, though intensifying competition forces innovation. Blackmores targets convenient consumption formats (mix with cold water, dissolve, or chew) and influencer marketing to reach younger demographics, with the company aiming for 18.6% revenue growth this year.