AIS PLAY launches its "PLAY ALL" all-in-one sports and entertainment package at 199 baht/month for the first 12 months, bundling premium global sports (Bundesliga, NBA, NFL, ATP, PGA/LPGA, 2026 Asian Games) with 24 international TV channels. The competitive pricing and bundled model reflects AIS's strategy to consolidate streaming subscribers across its mobile and fibre networks in a crowded Thai OTT market.