Sansiri, Thailand's largest housing developer, is launching 12 new projects worth 15.3 billion baht in the second half of 2026, targeting premium single-family homes and townships. The flagship "Sathit Siri Great Don Mueang" luxury development (15–40 million baht) aims to capitalize on strong demand for horizontal real estate, which remains resilient due to low-risk phased construction, premium buyer credit profiles, and government stimulus. Year-to-date sales reached 15 billion baht (60% of annual target), with the company deploying a four-pronged strategy: expanding large residential communities, launching new luxury designs in three strategic locations, filling supply gaps in sub-10-million segments, and entering provincial markets. This signals confidence in Thailand's residential market recovery and consolidation among large players.