Central Retail Corporation (CRC) has acquired AEON (Thailand)'s MaxValu supermarket chain with 30 branches for approximately 890 million baht through its subsidiary Central Food Retail (CFR). The acquisition expands CFR's customer base by over 900,000 immediately and secures a Ready-to-Eat food production facility. All acquired MaxValu branches will be rebranded as Tops. This move addresses CRC's strategy to strengthen its food retail business amid intense competition. MaxValu, which originated as JUSCO in 1984 and was rebranded in the mid-1990s, has faced declining revenue (down from 5.6 billion baht in 2023 to 4 billion in 2025) and mounting losses, reflecting broader pressure on Thailand's supermarket retail sector.