A government survey of 5,465 Thais shows 71.77% participation in the Thai-Help-Thai Plus (60/40) subsidy program, with strong uptake in ready-to-eat food (48.22%) and fresh produce (38.87%). The program boosted consumer spending (36.96% increased consumption), encouraged local community shopping (+23%), and 31.58% of users committed to returning to the same shops post-program. Government plans to extend impact through a new "Thai-Help-Thai x Local Low Cost" initiative offering up to 60% discounts. Key implementation barrier: digital access issues (smartphones, app compatibility) especially for elderly users.