SAMART, a 72-year-old Thai telecom and tech conglomerate, is executing a major digital transformation strategy termed "New Growth Engine." After 8 consecutive quarters of profitability, the company is pivoting from legacy telecom and state contracts (80% of current revenue) toward AI, green energy, and humanoid robotics. Concrete initiatives include deploying Private AI internally (cutting financial reporting time from 35 hours to 30 minutes), launching EV charging and smart energy solutions with Chinese carmakers in September, and expanding cybersecurity and enterprise cloud services to private-sector clients. The strategy aims to reduce dependence on government contracts and build recurring revenue streams—a significant shift for Thai SMEs seeking tech-driven growth models.