Thailand's "Thailand Helps Thailand Plus" government subsidy program (2.57B baht distributed via LINE MAN) partners public and private sectors to lift SMEs and merchants post-economic crisis. The initiative targets 5 areas: reducing cost-of-living while boosting sales; expanding platform reach; integrating AI-powered analytics (Wongnai Genie, Nok Grasip); providing capital through microfinance; and securing loans via government insurance. Over 59,000 merchants participated, completing 16M+ orders, with AI tools helping analyze customers, optimize pricing, and cut costs—sustainability built in for post-program growth.