Global House, a building materials retailer with 101+ branches across Thailand and expansion into Laos, Myanmar, Cambodia, and Indonesia, shares how it transformed from a traditional shop into a modern enterprise through systematic technology adoption and AI integration. Over 20+ years, the company moved from POS systems to cloud-based operations, automated warehousing (62 automated storage facilities), and now AI-driven recruitment and customer service, reducing HR overhead while improving hiring accuracy to 99.5%—a practical playbook for Thai SMEs scaling operations amid rapid market change.