Deputy PM and Commerce Minister Supachai identifies five strategic challenges for Thailand's economy: geopolitical decoupling, unequal growth distribution, environmental regulation changes, demographic decline, and technology-driven market polarization. While exports grew 1.9% in Q2, only 15% of export value comes from 22,000 SMEs. Key priorities: diversify export markets beyond US and China (which account for one-third of exports), expand to EU/Middle East/Africa, adapt to environmental standards, and accelerate digital/AI adoption to prevent SMEs from losing competitiveness.