King Power, a major Thai duty-free and retail operator, launched three new omnichannel services: Chat to Shop (in-app personal assistant via LINE for pre-flight shopping), Try & Buy (hands-on tech/gadget trials with up to 30% discounts at Suvarnabhumi Airport and expansion planned for December 2025), and Home Delivery (online shopping via kingpower.com and mobile app with 240+ products). The move targets "smart shoppers" seeking seamless experiences across channels and delivery flexibility.