Thai handbag brand Labella marks its 10th anniversary by launching the SOLEIL Collection and appointing actress Nida as its first-ever brand presenter. The collection features six colorways inspired by sunlight throughout the day, with designs emphasizing quality craftsmanship and functionality. This milestone reflects Labella's strategy shift toward multi-channel brand presence—from digital-first to retail events and out-of-home advertising—positioning itself as a competitive Thai fashion brand in the accessories market.